Orveta

Google Ads Quality Score Breakdown & Cost Estimator

Marketing
New

See how your three Quality Score components affect what you actually pay.

Your three components

Rate each as shown in your Google Ads account.

Weighted most heavily of the three

Estimated Quality Score

6

/ 10

Relative to an average (QS 5) advertiser bidding for the same position, your estimated cost impact is:

-17% CPC

Projected CPC by Quality Score

Based on your entered current CPC.

QS 1 $21.00
QS 2 $10.50
QS 3 $7.00
QS 4 $5.25
QS 5 $4.20
QS 6 (you)$3.50
QS 7 $3.00
QS 8 $2.63
QS 9 $2.33
QS 10 $2.10

Google doesn't publish its exact Quality Score formula or component weights. This estimate is grounded in Google's documented Ad Rank formula (bid × Quality Score), which implies cost scales inversely with your score — but real auctions also depend on competitor bids, ad rank thresholds, and factors Google doesn't disclose. Treat this as directional, not a guaranteed cost prediction.

About this tool

Rate your Expected CTR, Ad Relevance, and Landing Page Experience, and get an estimated Quality Score along with its likely relative CPC impact — grounded in Google's documented Ad Rank formula, where cost scales inversely with Quality Score.

How to use Google Ads Quality Score Breakdown & Cost Estimator

  1. 1

    Rate each of the three components — Expected CTR, Landing Page Experience, Ad Relevance — as shown in your Google Ads account.

  2. 2

    Review your estimated Quality Score and its relative CPC impact versus an average advertiser.

  3. 3

    Optionally enter your current average CPC to see projected costs at different Quality Score levels.

  4. 4

    Use the projection table to see how much improving your score could realistically save.

Frequently asked questions