Where are my saved campaigns stored?

Directly in your browser's local storage on this device — they aren't sent to or stored on any server, so they won't show up if you switch browsers or devices, but they'll persist across visits on this one.

What's the difference between utm_term and utm_content?

utm_term is traditionally used for paid search keywords, while utm_content is used to distinguish between similar content or links within the same ad or email — for example, two different button variations in an A/B test.

Do I need to fill in every field?

No — utm_source, utm_medium, and utm_campaign are the three fields Google Analytics relies on most; utm_term and utm_content are optional and mainly useful for more granular testing.

Will this work with analytics tools other than Google Analytics?

Yes — UTM parameters are a widely-adopted standard, so most major analytics platforms (not just Google Analytics) recognize and parse these same parameters.

UTM Link Builder & Campaign Manager

Marketing

Build trackable campaign links and keep a running library of them.

Build your link

Fill in your destination URL and campaign parameters.

Website URL

Quick presets

Campaign source

Campaign medium

Campaign name

Campaign term (optional)

Campaign content (optional)

Your tracking link

Updates live as you fill in the form.

Add a website URL to generate your link

Saved campaigns

Stored in this browser, so they'll be here next visit.

No campaigns saved yet — build a link and click "Save campaign."

About this tool

Fill in source, medium, campaign, term, and content to instantly generate a properly-tagged UTM tracking URL, then save it to a running list of campaign links stored right in your browser so you can find and copy them again later.

How to use UTM Link Builder & Campaign Manager

1
Enter your destination URL, or pick a quick preset to auto-fill a common source and medium.
2
Fill in campaign source, medium, and name — term and content are optional.
3
Copy the generated link directly, or click "Save campaign" to keep it in your saved list.
4
Come back any time — saved campaigns stay in this browser until you delete them.

Frequently asked questions

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